Many organizations incorporate some sort of optical illusion or other deceptive element into the very logos that they build their identity around. For example, did you know that the FedEx logo includes a hidden graphical message? The white space between the E and the X is an arrow pointing to the right. This arrow is […]
In the early 20th century, psychologist Edgar Rubin developed the figure-ground vase (also known as Rubin’s vase). This ambiguous figure can be interpreted as either a vase or two faces looking at each other. Metal Portraits, a company based in Suwanee, Georgia, has taken the figure-ground vase concept to an entirely new level by creating […]
What word (or words) do you see below?
When you look at the following ambigram, do you first see FACT or FICTION? Or do you see another word? Oftentimes, it seems like the two are indistinguishable. The designer of this work, Michigan State University professor Punya Mishra, ponders: “The question is… is that fact and fiction or is it making a meta statement […]
Can you locate the words “figure” and “ground” in the figure-ground ambigram from Gianni Sarcone below? If you need a hint, one of the words is written in uppercase letters and the other in lowercase letters. Visit Gianni Sarcone’s site on Cafe Press to purchase a wide selection of unique merchandise featuring his optical illusion […]
Two words with opposite meanings coexist in the same space in the following ambigram from Michigan State University professor Punya Mishra. Do you see both interpretations? This type of image is known as figure-ground ambigram. The concept of figure-ground refers to the cognitive ability to separate and process an image based on contrast (such as […]
Psychologist Roger Shepard, a professor at both Harvard and Stanford, published a book called Mind Sights in 1990. This book has been described as “…both stimulating to the eye and provocative to the mind.” It also happens to feature one of the most famous and classic optical illusions of all time. While most people know […]