Apple’s Perspective Video

Anamorphosis, Video 23 October 2014 0 Comments

While this video from Apple is probably a tad bit too long, it does feature some pretty good anamorphic optical illusion tricks.  The video is captured from a single camera moving around a sterile white room in what appears to be a single take.  The style of this commercial is reminiscent of Ok Go’s recent music video for their song The Writing’s on the Wall.  At the time of this post, the Ok Go video has received more than 11 million views on Youtube, which is a pretty impressive accomplishment.  My guess is that someone in charge of Apple’s marketing took notice of its popularity and decided to create an anamorphic video of their own.

What do you think of the video?

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